BEHAVIOURAL DATA · HUMAN INTELLIGENCE · MARITIME CONSULTANCY
Deeper insights.
Smarter decisions.
Better voyages.
Yachting Insights delivers behavioural intelligence and data-driven consultancy for the superyacht and luxury maritime sector — translating the lived experience of guests and crew into strategic advice you can act on. Because the data that matters most on board isn't about the vessel. It's about the people.
YACHTING INSIGHTS
YACHTINGINSIGHTS.COM
WHAT I DO
Behavioural intelligence
for the maritime world.
Yachting Insights is a specialist behavioural data and consultancy practice founded by Dr Daniel Briggs — Professor of Criminology and Sociology and former consultant to the British Foreign, Commonwealth and Development Office (FCDO). View academic profile.
The luxury maritime world operates at the intersection of extreme wealth, isolated labour, and high-stakes human dynamics. Understanding those dynamics — with real data and genuine insight — is what separates operators who manage reactively from those who lead with confidence.
I apply 25 years of rigorous social science to the superyacht and luxury maritime sector, using surveys, observation, qualitative interviews, and behavioural analysis to produce intelligence that is grounded, honest, and directly actionable.
01
PRINCIPLE
Insight, not just data
I don't just collect numbers and listen to stories. I interpret what those numbers and stories mean behaviourally — and translate them into specific, practical recommendations for your vessel and your team.
02
PRINCIPLE
Built for yachting, not adapted from elsewhere
Every survey, analysis, and report is designed specifically for the maritime context. No generic templates. No off-the-shelf tools repurposed from hospitality or corporate HR.
03
PRINCIPLE
Independent and confidential
All data is collected by an independent and experienced researcher. Crew anonymity is guaranteed. Client engagements are treated in strict confidence.
I
Behavioural Insights
Understanding why guests and crew behave as they do — not just what they report — is the foundation of every engagement.
II
Data Intelligence
Structured data collection, rigorous statistical analysis, and qualitative coding combined into a single coherent picture.
III
Maritime Expertise
25 years of fieldwork in elite, high-risk, and closed environments — including a decade of commissioned research for the British FCDO.
WHY IT MATTERS
The insight gap
in yachting.
The superyacht sector is one of the most data-poor luxury industries in the world. These figures show what that costs — and what acting on real insights can change.
82%
of superyacht crew experience low morale on board (ISWAN)
57%
of crew suffer social isolation or loneliness while on board
-0
independent behavioural insight providers
serving the sector
Improved functioning of all personnel
Identify friction points and performance gaps before they become operational problems — using data, not guesswork.
Higher recompense from clients
Guests who feel genuinely understood give higher gratuities, stronger reviews, and rebook.
Enhanced crew conditions & satisfaction
Surface the welfare issues that crew won't raise directly. Reduce burnout, turnover, and repeated recruitment cost.
Peace of mind for owners
An honest, independent picture of life on board — free from the management filter.
Avoid difficulties at sea
Behavioural insight helps operators anticipate the dynamics that lead to incidents, complaints, and conflict.
INSIGHT
Insight changes
everything.
HOW IT WORKS
Three easy steps.
01
Identify what you want to know
Think about what you need to know more about on board and read about my services.
02
Choose your service
Choose which — or a combination — you may require from the drop-down menu.
03
Add a brief and submit
Add a brief description and submit!
Or complete ‘Make an inquiry’ if your request is something more specific.
SERVICES
Six ways Yachting Insights
works with you.
Each service can be commissioned independently or combined into a bespoke programme. All are grounded in the same approach: rigorous data collection, genuine behavioural insight, and recommendations you can implement.
01
Surveys & Feedback Systems
Professionally designed guest and crew satisfaction surveys, independently administered and analysed. Quantitative scoring, qualitative open-response coding, and a written report with prioritised recommendations — built for the yachting context, not adapted from elsewhere.
CREW WELFARE
POST-CHARTER
02
Behavioural Analysis
Structured analysis of patterns in guest behaviour, crew conduct, and organisational dynamics. I identify what your data is actually telling you — drawing on 25 years of behavioural insight experience in elite and high-risk environments.
PATTERN RECOGNITION
TREND ANALYSIS
03
Observation Research
Immersive, first-hand observation and qualitative fieldwork — the kind of research that surfaces what is actually happening on board, not what people choose to report. Deployed for bespoke commissions or as a complement to survey data.
DIRECT OBSERVATION
FIELD REPORTS
04
Crew Welfare Consultancy
Independent assessment of working conditions, power dynamics, mental health risk, and retention — using surveys, structured interviews, and direct observation. Third-party independence is the mechanism that produces honest data and real change.
STRUCTURED INTERVIEWS
ILO COMPLIANCE
05
Risk Evaluation
Risk evaluations grounded in social and behavioural insights — identifying vulnerabilities in guest dynamics, crew relations, and operational context before they become incidents or reputational liabilities.
BEHAVIOURAL RISK
CONFIDENTIAL
06
Issue / Event Analysis
Investigative analysis on an issue or event which has taken place on board and which requires careful investigation.
INCIDENT REVIEW
CONFIDENTIAL
PRICING
Transparent
from-rates.
All packages include bespoke instrument design, full analysis, and a written report with recommendations. Exact pricing confirmed at brief stage based on vessel size, scope, and services required.
MOST POPULAR
FOUNDER
Dr Daniel Briggs.
Twenty-five years of applied behavioural science.
Professor of Criminology and Sociology, and a published author of over 200 books, chapters and articles, Daniel has carried out fieldwork across four continents. He founded Yachting Insights to bring the rigour of social science research to the maritime industry. Academic profile →
25+
YEARS FIELD RESEARCH
200+
BOOKS, CHAPTERS & ARTICLES
"Because the data that matters most on board isn't about the vessel. It's about the people."
D. BRIGGS
CONTACT
Start a conversation.
Tell me about your vessel and what you want to understand. I respond within 48 hours with a tailored proposal and exact pricing. All enquiries are treated in strict confidence.
WEBSITE
yachtinginsights.com
PHONE
0034 642 77 06 90 (Spain) 0044 7903 202 023 (UK)
LOCATION
Palma, Mallorca · Available internationally
LANGUAGES
English (native) · Spanish (fluent)